For sellers who already have candidates
The Agent Evaluation Report
You did the hard part — you interviewed two or three agents. Now you're holding different fees, different marketing plans, and different pricing opinions. This is the decision tool for that exact moment.
What you get
- Every candidate run through the full Agent Match Scorecard — relevant nearby sales, pricing outcomes in context, itemized fee and services, team structure, communication, references.
- Proposals normalized so a 2.5% basic package and a 3.5% full-service package can be compared on substance, with the dollar difference made explicit for your price point.
- A written recommendation with the reasoning — strengths, trade-offs, and the questions still worth asking each finalist.
- Delivered within days of receiving the proposals, in time to matter.
What it costs
A flat fee, quoted before we start — typically $795 for homes to $2M and $1,495 above, confirmed once we see the scope. Because you pay the fee directly and it doesn't change based on your choice, the report has no reason to steer you toward anyone.
Why we charge for this one. When agents you found yourself are hired, no referral arrangement exists — so a service that "helps free" in this situation is quietly motivated to talk you out of your own candidates and into its network. Charging a flat fee is what keeps the analysis honest. If we separately introduce a new candidate and you hire them, standard referral terms apply and are disclosed in writing.
How it runs
- Send what you have. Listing proposals, agent names, or both — even rough notes from the interviews work.
- One short call. We confirm your priorities so the comparison is weighted to what you actually care about.
- We verify and normalize. Production data, references where possible, and every fee itemized to what it includes.
- You get the report. Side-by-side grid, written interpretation, recommendation. You decide.
Selling in the East Bay? That's my own market — I'd be a candidate, not a neutral referee, so the report isn't offered there. Call me instead and I'll hand you the scorecard to hold every agent to, myself included.
Let's talk.
Straight answers, no pressure, no obligation.