Relevant local experience
Sales of homes like yours — same neighborhood or micro-market, same property type, same price band — over the last 12–24 months. A great agent two price bands away is still the wrong agent.
Methodology
The Agent Match Scorecard
We publish exactly how agents are compared. Use it with us, or take it into your own interviews — the point is that the decision gets made on evidence.
The six dimensions
Pricing outcomes, in context
Sale-to-list ratio and days on market, read with judgment: over-asking results can come from systematic underpricing, and a fast sale can be the market, not the agent. Raw statistics never stand alone in our reports.
What the fee actually includes
Staging, photography, video, floor plans, open houses, digital advertising, print — itemized per candidate, so a 3% proposal and a 2.5% proposal can be compared on substance instead of headline rate.
Team structure and access
Who does the work after the listing agreement is signed — the agent you interviewed, a partner, or a junior team member. Big-name teams often hand referred clients down; we ask directly and verify with references.
Communication and fit
Cadence, channel, and style — an aggressive negotiator who texts at 10pm suits some sellers and exhausts others. Fit is subjective, so we report what we observed and let you weigh it.
Reputation and references
Online reviews across platforms, plus direct reference calls with recent sellers. We look for patterns, not star averages — and we flag anything that would make us hesitate.
What a comparison looks like
An illustrative excerpt — fictional agents, the real format. Numbers are always paired with interpretation, and no candidate is reduced to a single ranking score.
| Metric | Agent A | Agent B | Agent C |
|---|---|---|---|
| Similar homes sold nearby, 12 mo | 2 | 8 | 3 |
| Avg sale-to-list | 99.5% | 100.8% | 101.2% |
| Median days on market | 15 | 12 | 20 |
| Listing fee, as proposed | 3.0% incl. partial staging | 3.5% full service | 3.0% basic package |
| Staging | 2 rooms included | Whole home included | Seller pays |
| Who you'd work with | Solo agent | Principal + partner | Solo, no admin |
| Communication | Weekly calls | Bi-weekly text/email | Email only |
The written read matters more than the grid. In this example, Agent B has the most relevant nearby sales and the deepest prep package; her fee runs 0.5% higher, which on a $1.6M sale is roughly $8,000 — a real cost, weighed against whole-home staging and broader marketing that can return more at sale. Agent C's over-asking average partly reflects lower list prices. That interpretation — not a single score — is what you decide from.
Why the fee can't pick the agent
Every candidate we present operates under the same standard referral arrangement — 25–30%, identical across the field, disclosed to you in writing. A matching service whose recommendations track its economics isn't an advisor; it's a directory with better fonts. Holding the fee uniform removes the incentive to steer, and on the flat-fee Evaluation Report we're paid the same no matter whom you choose.
Let's talk.
Straight answers, no pressure, no obligation.